Impetus
DE

For German industrial companies of the Mittelstand

AI Profit-Oriented Diagnostic Sprint

An independent second opinion in one week. We identify the 1–3 AI moves most likely to improve revenue, gross margin or operating cost in your business — and hand back an actionable Roadmap & 30/60/90-day action plan.

  • Fixed fee
  • 1 week elapsed
  • 5–10 working days effort
  • Roadmap & 30/60/90-day action plan
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Sponsor-owned, no-blame, lower drama than a broad AI transformation program.

What this is

A short, focused second opinion — not a transformation program.

What it is

  • A short, fixed-fee P&L-oriented diagnostic
  • An independent second opinion on your AI agenda
  • Prioritization by revenue, margin and cost impact
  • An actionable Roadmap & 30/60/90-day action plan
  • Sponsor-owned, collaborative, no-blame

What it isn't

  • Not a multi-month AI transformation program
  • Not a forensic audit of your current AI initiatives
  • Not generic AI strategy without P&L grounding
  • Not a training or enablement product
  • Not a tool recommendation without economics

Who it is for

Built for German industrial companies of the Mittelstand.

We work best with leadership teams of German industrial Mittelstand companies that already have AI activity in-house — but want to sharpen its economic impact.

Company size

250+ employees

Revenue

€75m+ revenue

Sectors

Machine and plant engineering, industrial services, transport and logistics, energy, and telecom

Buyer roles

CEO, CFO, COO, Head of Operations, Head of Service / After Sales, Business Unit leadership

Typical triggers

  • AI activity exists, but value is diffuse.
  • Margin or cost pressure is real and measurable.
  • Manual workflows still dominate proposal, service, maintenance, scheduling or operations.
  • Leadership wants an independent second opinion — not more AI theater.

Why now

Four reasons this week makes sense now.

AI is a major hype cycle — but measurable business return often fails to show up. MIT Project NANDA's 2025 study describes a sharp GenAI Divide: in the study, 95% of organizations were getting zero return, while only 5% of integrated AI pilots extracted millions in value.

01

AI spend without P&L line of sight

Many initiatives produce pilots but no measurable contribution to revenue, margin or cost.

02

Pressure on margin and cost

Industrial competition, energy and material cost leave little room for unfocused bets.

03

Operational bottlenecks tie up capacity

Proposal, service, scheduling and maintenance remain manual-intensive — that's where the leverage sits.

04

Independent view, not internal marketing

An external, methodical second opinion accelerates decisions and reduces internal drama.

How the sprint works

How the sprint runs in one week.

Seven steps. Clearly cadenced. Outcome-oriented.

  1. 01

    Anchor on the P&L

    We start at your profit-and-loss statement and identify the economically relevant value pools.

  2. 02

    Define the levers

    Per value pool we define levers on revenue, gross margin and operating cost.

  3. 03

    Prepare the long list

    Before the workshop we prepare a plausible long list of AI impact areas.

  4. 04

    Working session

    With the right operational owners we test and score the long list against impact, effort and feasibility.

  5. 05

    Narrow to the short list

    We narrow to 1–3 prioritized moves with clear P&L tie and plausible ranges.

  6. 06

    Roadmap & 30/60/90-day action plan

    From the short list we build an actionable roadmap with concrete actions for the first 30, 60 and 90 days.

  7. 07

    Executive handover

    A clean sponsor briefing that you can use internally — also without us in the room.

Deliverables & timing

What you have in hand after one week.

Prioritized short list

1–3 AI moves with the highest P&L impact, with clear rationale.

Economic ranges

Plausible impact ranges on revenue, margin or cost — with assumptions made visible.

Implementation roadmap

Concrete actions, owners and prerequisites for the next 30, 60 and 90 days.

Executive sponsor deck

A compact document for internal communication to board, advisory or shareholders.

Risks & no-regrets

Clearly flagged risks, unfit use cases, and sensible immediate moves.

Method appendix

Scoring logic and long list, so the result remains internally repeatable.

Time frame

One calendar week elapsed · 5–10 working days of consulting effort · plannable workshop slots.

Who joins

Who is involved on your side.

The sprint is sponsor-owned. Decision logic comes from the top, substance comes from the operational owners.

RoleInvolvement
Executive sponsor (CEO / CFO / COO)Kick-off, mid-week check, handover
Head of Operations / ServiceWorking session, content
Finance / ControllingP&L data points, ranges
Senior AI / IT lead (if present)Status quo, technical feasibility
Selected practice ownersWorkflow reality, bottlenecks

No reporting theater. No extra slides. We work with what already exists.

Price

Fixed fee. No surprises.

Impetus · AI Profit-Oriented Diagnostic Sprint

€25,000fixed fee plus VAT

One calendar week elapsed · 5–10 working days

Christian von Reventlow & Oliver Spreitzer in the lead

Included in the fixed fee

  • Preparation including P&L review and long list
  • Facilitated working session with your team
  • Prioritized short list of 1–3 AI moves
  • Roadmap & 30/60/90-day action plan
  • Executive sponsor deck for internal reuse
  • Written method and assumption documentation
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Optional add-on

Executive AI Enablement Workshop

An optional half- to full-day workshop for the leadership team — bookable separately after the sprint.

  • Sharpens shared understanding of AI impact in your business
  • Connects sprint outcomes with leadership logic and steering
  • Practical, sober, executive-grade

Not part of the fixed fee. On request.

Who runs this

Christian von Reventlow & Oliver Spreitzer.

Ex-Intel, Deutsche Telekom, Telstra and Arthur D. Little on one side — 30+ years of German industrial, strategy, and execution experience on the other.

Portrait of Christian von Reventlow, PhD

Christian von Reventlow, PhD

AI & P&L value creation

Global technology and AI transformation leader with prior senior roles across Intel, Deutsche Telekom, Telstra and Arthur D. Little — with a strong focus on demonstrable economic impact.

Email:
cvr@impetus-mc.de
Phone:
+49 170 45 999 77
  • Prior work associated with up to $245M EBITDA uplift
  • 40%+ capacity release in addressed areas
  • $120M+ annual AI pipeline built
  • Executive AI education credibility, including Singularity University-related work
  • Hands-on workflow redesign and use-case prioritization
Portrait of Oliver Spreitzer, PhD

Oliver Spreitzer, PhD

Industrial strategy & execution

30+ years of consulting and industry experience in the German Mittelstand and industrial B2B segments.

Email:
ods@impetus-mc.de
Phone:
+49 170 4003493
  • Partner / co-founder / CEO / business-unit leadership background
  • Restructuring, operations, product and service strategy
  • Innovation and turnaround in industrial contexts
  • Deep familiarity with German Mittelstand reality
  • Workshop realism and buyer-language credibility

Why both

Christian makes the AI and value-creation side credible. Oliver makes the result believable inside German industrial management reality. Together they offer a sober, method-led second opinion — without the drama.

Indicative proof

Order-of-magnitude impact this approach addresses.

up to $245M

EBITDA uplift in associated mandate environment

40%+

Capacity release in addressed areas

$120M+

Annual AI pipeline built

30+ years

Industry and consulting experience in the lead team

1 week

From kick-off to prioritized roadmap

Ranges associated with prior mandates of the involved consultants. Not a guarantee of individual results.

FAQ

Common questions.

Contact

Talk to us directly — by email or phone.

Send us a short message or call us. We will come back with concrete time slots for a 30-minute intro call.

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Intro calls are non-binding. We typically reply within one working day.